Drug Trading brands—Guardian, I.D.A. and Rexall™—are among the strongest and most trusted brands on the market today. Drug Trading continues to support brand and banner awareness through exciting marketing campaigns and tools such as in-store and national advertising, sponsorship, partnerships and our many pharmacy programs.

Store Advertising
Through the expertise of the Advertising department, Drug Trading provides members with a market-leading flyer program that generates traffic and sales. This department offers an annual store calendar program, in-store signage, store-specific advertising initiatives, Web and national promotions that support all banner members.