Rexall™ Brand – Quality Since 1904

More than 100 years of quality and trust
For more than 100 years, Rexall™ Brand has been bringing premium products to Canadians from coast to coast and it continues to do so as one of North America's oldest and most trusted brands.

Rexall™ Brand was launched to Drug Trading banner stores in 2003. Today, more than 1,100 Drug Trading and Katz Group Canada pharmacies sell Rexall™ Brand products in almost every province, making it one of Canada's most accessible brands.

A recent focus group study revealed that Rexall™ Brand is one of the most recognized brand names on the market. National multimillion-dollar advertising and sponsorships, and local advertising support, ensure that Rexall™ Brand awareness will continue to capture market share for generations to come.

Rexall™ Brand offers a combination of heritage, product quality, category coverage, and sales and merchandising support unsurpassed by any other product line on the market. Rexall™ Brand features top-quality health care and general product lines at affordable prices in such categories as OTCs, vitamins and health and beauty.

More than 900 Rexall™ Brand SKUs
There are more than 900 existing Rexall™ Brand SKUs with hundreds more in development including competitive new product offerings, such as vitamins and nutritional and first aid products.

• Customers recognize Rexall™ Brand quality as being the same as or better than that of national brand products.
• Developing the Best Product

Rexall™ Brand quality assurance
There are many steps involved in developing and launching each new Rexall™ Brand product to maximize impact and sales. Each Rexall™ Brand product undergoes a product rationale process that includes:

• Review of competitive landscape
• Complete financial rationale
• Quality assurance—Rexall™ Brand products are national-brand-equivalent quality or better
• Extensive product testing and strict regulatory review
• Development of award-winning packaging and “gold star” quality
  standards for all products
• Careful consideration of in-store design and product positioning.